The Matrix

On August 11th, the Federal Trade Commission kicked off of its long-awaited privacy rulemaking by releasing an Advanced Notice of Proposed Rulemaking (ANPR).  The ANPR is the beginning of what likely will be a lengthy process conducted pursuant to the FTC’s Magnuson-Moss rulemaking authority.  The ANPR is extremely broad, raising 95 questions directed at nearly every type of data collection.  Notably, in promulgating a rule, the FTC must demonstrate that each practice regulated is either deceptive or unfair and is prevalent in the market.