The Matrix

In April 2023, Kyland Young, a star from the popular reality TV show Big Brother, brought a right of publicity claim against NeoCortext, Inc., the developer of a deepfake software called Reface. See Young v. NeoCortext, Inc., 2:23-cv-02486 (C.D.CA filed Apr. 3, 2023). Young claimed that NeoCortext’s Reface, “which uses an artificial intelligence algorithm to allow users to swap faces with actors, musicians, athletes, celebrities, and/or other well-known individuals in images and videos,” violates California’s right of publicity law. Young’s case, which is still pending in the U.S. District Court for the Central District of California, raises important questions about deepfakes and their intersection with the law as it pertains to famous figures.

Last week, the FTC and HHS’ Office for Civil Rights (OCR) sent a joint letter to approximately 130 hospitals and telehealth providers concerning the privacy and security risks related to the use of online tracking technologies integrated into their websites or mobile apps.  The agencies assert that these tracking technologies – such as the Meta/Facebook pixel and Google Analytics – gather identifiable information about users when they interact with a website or mobile app, often without users’ knowledge and in ways that are hard for users to avoid.

According to a study conducted by the Federal Research Division of the Library of Congress as of 2018, counterfeiting was identified as the largest criminal enterprise in the world, with domestic and international sales of counterfeit and pirated goods totaling between an estimated $1.7 trillion and $4.5 trillion a year.

On June 18, 2023, Texas Governor Greg Abbott signed the Texas Data Privacy and Security Act (TDPSA) into law, making Texas the next state to enact a comprehensive state-wide data privacy statute. The TDPSA will take effect on July 1, 2024, and applies to businesses that produce a product or service that is “consumed” by Texas residents, and process or engage in the sale of personal data.