The Matrix

Privacy and data security laws and regulations continue to evolve quickly, and companies processing personal data have an increasing array of issues to manage. As we enter 2024, below are five key considerations for companies managing privacy and data security risks.

Data breaches in the healthcare industry are a costly and legally evolving issue. The sophistication of threat actors and their ability to navigate IT systems using constantly changing tactics has made it difficult to predict and, in some cases, respond to a breach. The recent aggressive enforcement by the Federal Trade Commission (the “FTC”) of its Health Breach Notification Rule (the “HBNR”), as well as its proposed changes to the HBNR, have expanded the factors companies must consider when analyzing and responding to potential breaches of health data.

Last week, the FTC amended its Gramm-Leach-Bliley Safeguards Rule, supplementing the additions to the rule that it announced in 2021 and that have been in effect since June 2023. The recent amendment will require nonbank financial institutions to notify the FTC when there is an unauthorized acquisition of unencrypted customer information involving 500 or more consumers. This notification requirement, which is scheduled to go into effect in May 2024, adds to the growing list of notifications that a company must consider after a data incident, including the SEC’s recently enacted rules requiring registrants to disclose material cybersecurity incidents.

A bipartisan bill was introduced on October 5, 2021, in the Michigan Senate to amend the Michigan Identity Theft Protection Act (the “Act”). The bill, linked below, would create an affirmative defense to tort claims arising out of a security breach. 

With the passage of the Cybersecurity Affirmative Defense Act, Utah became the second state – after Ohio’s Data Protection Act in 2018 – to create an affirmative defense to certain causes of action stemming from a data breach.  The law provides an affirmative defense under Utah law and in Utah courts to certain tort claims arising out of a data breach if the company demonstrates that it created, maintained, and reasonably complied with a written cybersecurity program.  

In Tsao v. Captiva MVP Restaurant Partners, LLC, the Eleventh Circuit joined the federal appellate courts holding that a consumer’s exposure to a substantial risk of future identity theft, and efforts to mitigate the risk of future identity theft, are not sufficient to confer Article III standing. The decision highlights federal court’s struggle with the standing requirements in a data breach case, and possibly raises the likelihood that the U.S. Supreme Court will address the issue.

Under extraordinary circumstances, businesses are quickly adapting to remote work on a large scale. In doing so, companies should promote best practices to protect sensitive data. Below are some techniques that your company can employ to help ensure that sensitive personal or company information stays safe: