The Matrix

On November 22, 2023, the Federal Communications Commission issued a proposed rule that likely will considerably alter the online lead generation industry, including the use of comparison shopping websites. The proposed rule addresses a number of areas, but, notably, the rule would require texters and callers using certain regulated technologies to obtain prior express written consent from a single seller at a time to comply with the Telephone Consumer Protection Act (“TCPA”). The FCC is expected to pass the rule during its December 13, 2023 meeting.