Mary Alexander Hyde

Mary Hyde is an intellectual property attorney with over fifteen years of experience litigating and advising clients on all types of trademark, marketing and advertising, and copyright matters. She has litigated actions for trademark infringement and dilution, trade dress infringement, false advertising, misappropriation of trade secrets, copyright infringement, and breach of contract in federal courts across the country at both the trial and appellate levels, and in administrative tribunals such as the Trademark Trial and Appeal Board and the International Trade Commission. In addition to litigation, Mary regularly:

• Develops and implements both small- and large-scale brand protection strategies on behalf of clients
• Represents clients in cease and desist efforts
• Represents clients in internet enforcement proceedings
• Advises clients on all types of marketing and advertising issues, including on social media and the web
• Counsels clients on global and domestic brand development and protection through trademark clearance, prosecution and management

Practice Areas

Representative Matters

• Obtained multiple preliminary injunctions on behalf of a consumer goods company in numerous federal trademark infringement cases against competitors.
• Won likelihood of confusion claim in challenging opposition proceeding involving emerging trademark issues on behalf of multinational coffee company.
• Won cancellation proceeding on behalf of an automotive company against a semiconductor maker in case involving driver assistance technology, and successfully defended appeal of that decision at the Federal Circuit Court of Appeals.
• Won opposition proceeding on behalf of a motor vehicle manufacturer against a transportation services provider following merits briefing and oral argument.
• Won complete summary judgment on all claims on behalf of a consumer packaged goods company in federal trademark litigation against a competitor.
• Obtained dismissal on behalf of defendant client in trademark litigation
• Obtained three permanent injunctions in a series of litigations on behalf of owner of a well-known retail brand
• Obtained favorable settlements on behalf of a food industry client for false advertising and violation of consumer protection laws
• Assisted with management and development of worldwide trademark portfolio on behalf of a top global retailer

Prior Experience

• Jones Day, Chicago, IL and Cleveland, OH, Associate, 2012-2018
• McDonald Hopkins, LLC, Cleveland OH, Associate, 2010-2012
• Law Clerk to the Hon. Kenneth S. McHargh, U.S. District Court for the Northern District of Ohio, 2008-2010

Education

Admissions

Court Admissions

Awards

The Best Lawyers in America, 2023-2024

•  Recognized in the areas of Litigation - Intellectual Property and Trademark Law

World Trademark Review 1000 – the World’s Leading Trademark Professionals, 2023-2024

News

Press Releases

Events

Trademark Litigation A-Z, INTA Roundtable Presentation, March 2014

Publications

The Starbucks Decision of the Shanghai No. 2 Intermediate People's Court:  A Victory Limited to Lattés?  58 Case W. Res. 575, 881 (2008)