Julie E. Reitz

Julie Reitz is an intellectual property attorney with significant experience in assisting large organizations manage their global trademark and copyright portfolios. Her clients include national and multinational clients with distinguished intellectual property portfolios. She provides counseling and collaboration on worldwide use, registration, and protection for her clients. She is highly knowledgeable in many aspects of trademark and copyright law, including:

• Trademark clearance and prosecution: brand management and intellectual property portfolio counseling; national and international registration, maintenance, and renewal of trademarks; prosecution of domestic trademark applications before the U.S. Patent and Trademark Office; selection and collaboration with foreign counsel for worldwide protection of trademarks; representing clients in proceedings before the U.S. Trademark Trial and Appeal Board and in foreign jurisdictions
• Copyright: registration and copyright management counseling
• Corporate transactions: conducting analysis and review of intellectual property portfolios on behalf of purchasers; assisting in due diligence on behalf of sellers of intellectual property rights; negotiation of purchase and sale of intellectual property rights; recordation of security interests and assignments
• Licensing: drafting and negotiating license agreements; considering protection strategies for licensed rights
• Enforcement: enforcement actions involving trademarks and copyrights; pre-litigation enforcement, including cease and desist letters, follow-up actions, and preparation negotiation of settlement agreements; representing clients in actions before the U.S. Trademark Trial and Appeal Board and in foreign jurisdictions
• Advertising and marketing: review advertisements for trademark and copyright issues, including avoidance of third-party issues and proper trademark usage; advertising-related experience, such as sponsorship/product placement agreements and related licensing agreements

Practice Areas

Representative Matters

• Represented numerous international clients with prosecution and maintenance of international trademark applications filed through the Madrid System for the International Registration of Marks
• Prepared and negotiated numerous license agreements, coexistence agreements, franchise agreements, and settlement agreements

Prior Experience

• Cooper & Riesterer, PLC, Brighton, MI, Associate, 2005-2008
• Domino's Pizza, LLC, Ann Arbor, MI, Intellectual Property Manager, 1998-2005

Education

Admissions

Court Admissions

Awards

• The Best Lawyers in America, 2019-2025
  • Recognized in practice area of Trademark Law
• Michigan Super Lawyers, Recognized as a Rising Star, 2013-2015
• World Trademark Review, Global Leader, 2022
• World Trademark Review 1000 – the World’s Leading Trademark Professionals, 2017-2024
• 2024 - "[Reitz] centres her strategy on her clients’ international objectives, taking a globalised approach to maximise their brands."
• 2023 - "[Julie Reitz] consistently delivers the quick turnaround required in fast-paced industries, makes the trademark process seamless and excels at helping clients understand their options and keeping them informed."
• 2022 - "Throughout the pandemic, [Julie] has kept everything running so smoothly with our large portfolio – there was never a pause in anything, despite all that’s been going on in the world."
• 2021 - "Julie handles searches, filings, office actions and renewals in a way that makes the process of protecting trademarks seamless. She keeps you informed along the way so that you understand all your options and is quick to notify of any potential infringements. Overall, she does a fantastic job.” 
• 2020 - "[Julie Reitz] is an embedded partner with our global legal team and a key business leader who helps guide important business decisions every day. She takes a lot off our in-house staff’s plate and is a tremendous resource who brings enormous and uncommon expertise, wisdom and common sense to the table." 
• 2019 - "Keeping the trademark and copyright group in a healthy groove as leader is Julie Reitz. [She] has razor-sharp prosecution and brand management skills."
• 2018
• 2017 – “‘Extremely efficient and business minded,’ she is ‘very clear on how and where you should spend your money – a truly pragmatic and proactive professional.’”
• World Trademark Review, Global Leaders, 2022-2024

Professional & Community Involvement

• International Trademark Association, 1998-present
  • Outreach Subcommittee, Co-Chair
  • Young Practitioners Committee, Member
  • Brand Restrictions Committee, Member
• State Bar of Michigan, Member, 2005-present
  • Intellectual Property Section
• Michigan Intellectual Property Law Association, 2008-present
• American Bar Association, 2005-present
  • Intellectual Property Section

News

Press Releases

Events

Alerts

Publications